PR Online Convergence 07 Coming Up in Los Angeles, May 16-18, 2007

I’d really be remiss if I didn’t mention the following major PR conference, for those of my readers who are PR professionals and don’t already know about it—just got the word that there are still some tickets left, if you act fast:

RSS, Blogs, Podcast and Social Media Experts to Share Knowledge at PR Online Convergence Conference in Los Angeles on May 16-18, 2007

Knowledge and best practices on deploying RSS, blogs, podcasts and new media for public relations and corporate communications revealed

(Los Angeles/March 22, 2007, ed. May 10, 2007) Experts on the use of RSS, blogs, podcast and new media in public relations and corporate communications campaigns are converging at a premier conference in Los Angeles May 16-18, 2007. PR Online Convergence 07: Deploying Social Media for Business Advantage, a 3-day event set for the Universal Hilton in Los Angeles, will address critical issues facing PR and corporate communication professionals in the age of social media.

“The way people get media, information and entertainment has and continues to change. It’s become strategically unwise for PR and marketing to let online presence be handled exclusively by the web guys down the hall. For those executives who have accepted that denial is not a business strategy, we’re bringing this professional development opportunity to Los Angeles,” says Eric Schwartzman, PR Online Convergence Conference Chair and founder and chairman of iPressroom Corporation, which helps organizations extend the reach of their PR and marketing campaigns using the latest new media tools and services integrated into one powerful, online dashboard. “

“Corporate communications, public relations and marketing is being forced to make the seismic change from controlling messages to facilitating conversations,” says John Gerstner, President of the Communitelligence Learning Academy, which is producing the event. “We’re challenging the most knowledgeable and experienced PR and new media pioneers to connect the dots for business executives needing to adeptly deploy the new media tools and services for competitive advantage.”

Sessions:

• Integrating the Web into Conventional PR Campaigns
• Building Public Awareness through Social Networking
• Integrating Blogs and News Feeds into Corporate Communications
• How to Drive Traffic and Transactions Online
• Building a Business Case for New Media through Measurement of Results
• How Organizations are Integrating Their Web Presences into their Organizational Outreach Agenda
• Benefits of Podcasting: Beyond the Press Release with Sound and Picture
• Generating Word of Mouth through Peer Marketing Initiatives
• Practical Applications of Real Simple Syndication for Marketing and Public Relations

Keynotes:

• Adapting to a Fragmented Media Landscape: Integrating the Web into Conventional PR Campaigns, by Eric Schwartzman, Conference Chair
• Bloggers and PR People: Why Can’t We Just Get Along?, Stowe Boyd, CEO of Blue Whale Labs
• PR in the Age of Blogging — How to stop spinning and be authentic, Jason Calcanis, CEO and co-founder, Weblogs Inc.

In addition, there are four pre-conference half-day workshops scheduled for May 16 on effective business podcasting, strategizing social media, establishing a social media dashboard and keeping up-to-date about conversations online.

About the Communitelligence Learning Academy. Communitelligence is a knowledge-sharing portal aimed at improving organizational and interpersonal communication. The site is organized around expert-led learning communities with blogs focused on key corporate communication, PR and marketing disciplines. The Communitelligence Learning Academy produces How-to Teleseminars, CDs, workshops and conferences focused on business communication knowledge and skills. Online PR Convergence will give public relations and corporate communications professionals a better understanding of how to integrate RSS, blogs, podcasts and new media into conventional outreach campaigns.

Contact Info available at: http://www.communitelligence.com/convergence

Summary: Knowledge and best practices on deploying RSS, blogs, podcasts and new media for public relations and corporate communications will be revealed at PR Online Convergence 07: Deploying Social Media for Business Advantage. Produced by Communitelligence, the 3-day event set for the Universal Hilton in Los Angeles will address critical issues facing PR and corporate communication professionals in the age of social media. In addition to nine general sessions and three keynotes, there will be four half-day workshops on effective business podcasting, strategizing social media, establishing a social media dashboard and monitoring conversations online.

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I’ll be writing a lot more about how to integrate “new PR” methods and social media into your next PR and marketing campaign…stay tuned to this blog.

Win the 20,000th Reader Celebration Prize on one of our sister blogs!

Just a quick post to let our community of readers know that we’re offering a great prize to FIVE WINNERS who become the 20,000—20,004th reader hits for our sister blog, Creativity and Innovation Notations...read about it at the Creativity and Innovation Notations blog.  Since many of you here also read that blog, I wanted to give you a heads-up that this is happening right now, so YOU have a shot at winning one of the five prizes!

This prize requires doing a wee bit of homework, so go over there now and follow the instructions—you can win a great bonus prize for yourself or your organization (for-profit or non-profit)!  If this is successful, I may offer a similar prize again on this blog—keep watching for announcements.

~Cathryn Hrudicka, Chief Imagination Officer, Creative Sage™/ Cathryn Hrudicka & Associates

International Podcasting Expo, virtual online, April 20-21

This just in…download .pdf: International Podcasting Expo, April 20-21

Learn How To Podcast for Free at the Online International Podcasting Expo, April 20-21. Learn WordPress blogging techniques, too!
Participate in three (3) free audio/visual Podcast Instruction Sessions April 20-21, 2007. These classes include “Step-By-Step Podcasting”, by Podblog.dk’s Karin Hoegh, “Promoting Your Podcast”, by author Jason Van Orden, and “Legally Using Music on Podcasts”, by George Smyth of the Association of Music Podcasting. These free sessions at the Online International Podcasting Expo are only a few of the 35+ sessions regarding everything you need to know about Podcasting for your business or for pleasure.

(PRWEB) April 16, 2007 — The success of Podcamp Atlanta and Podcamp NYC proves that Podcasting is an incredibly effective tool for entrepreneurs and people passionate about what they promote. People fly from all over the world to visit the Portable Media and Podcast Expo every fall to see the newest in technology and meet with other podcasters in person. Once toted as a fad, Podcasting has become a respected tool for broadcast companies, media outlets, blue chip companies and entrepreneurs.

Legally Using Music on Podcasts

Every spring, the Online International Podcasting Expo opens its virtual doors and offers over 35 audio/visual sessions by respected Podcasters from around the world. Sponsored by Pamela Systems, the creator of the Skype digital assistant named “Pamela”, Revolution Wealth TV, and 1st Podcast Publishing, this Podcasting Expo makes it extremely easy and affordable for anyone in the world with an internet connection to participate in classes and networking sessions. In addition, all 35+ hours of sessions are recorded and sent to attendees on data DVD after the Expo, with access to a downloadable library available right after the Podcast Expo.

Visitors can participate in three (3) free audio/visual Podcast Instruction Sessions April 20-21, 2007. These classes include “Step-By-Step Podcasting”, by Podblog.dk’s Karin Hoegh, “Promoting Your Podcast”, by author Jason Van Orden, and “Legally Using Music on Podcasts”, by George Smyth of the Association of Music Podcasting. These free sessions at the Online International Podcasting Expo are only a few of the 35+ sessions offering everything you need to know about Podcasting for your business or for pleasure.

Additional classes include introductions to recording, editing and mixing audio using free programs such as Audacity, Wavepad and Mixpad, as well as an introduction to Video production using Techsmith’s Camtasia. Other classes provide strategies for podcasting for profit, as well as for increased search engine ranking. Learn about new Podcasting technologies and services, such as TalkShoe and CrowdAbout.us, and also how podcasts can be delivered to listeners via Mobile Phones.

Attendees will receive free recording, editing and mixing software, a lifetime license of Pamela Pro for Skype, a free multi-media Podcasting Handbook, the opportunity to win $5000 worth of prizes from Revolution Wealth TV, as well as many other door prizes and freebies. Groups of 10 or more receive discounted tickets, so professional organizations for Virtual Assistants, Web Designers and Online Marketers can benefit from learning podcasting as an additional service that they can provide for their clients.

For more information about the Expo and about discounted tickets, go to the Online International Podcasting Expo site.

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Innovation Bloggers Virtual Forum on April 26th—an Example of How to Create an Online Event to Position Yourself as an Expert, Drive Web Traffic and Generate a PR Buzz

Here’s another example of how to partner with colleagues who have complementary areas of expertise and will help drive a new audience to your business or nonprofit web site—create an exciting online event, forum or webinar! Then, get other notable and popular bloggers to announce it, and send out press releases to print, online, social and broadcast media, podcast and videocast it, and watch your Web traffic soar!

I wrote about that before when a group of online marketing and PR colleagues got together and participated in Web Content Awareness Day, created by my copywriter colleague, Dina Giolitto—each of us contributed articles for the event site in our own areas of expertise. Here’s how one of my Innovation colleagues, Jeff De Cagna, got a group of colleagues together to create an Innovation Bloggers Forum:

News From my colleague, Jeff De Cagna, of Principled Innovation

“Innovation is now recognized as the single most important ingredient in any modern economy.”
–The Economist

Innovation continues to be a top priority for leaders in all sectors of the global economy, yet actually making innovation happen remains a profound challenge for many organizations. What’s more, the new dynamics of a rapidly-changing, Web-enabled global marketplace are shifting how we think about innovation itself.

If you would like to better understand the current state of innovation thinking and practice, as well as the emerging trends that will shape the future of innovation, join some of the Web’s top innovation bloggers for the first-ever Innovation Bloggers Virtual Forum on April 26, 2007.

Here is the Forum line-up as of right now, and my colleague, Jeff De Cagna, of Principled Innovation, will be adding more bloggers. I have signed up to participate in the forum, as I’m also an Innovation Journalist, as well as an Innovation program designer, management consultant and executive coach:

Morning Forum Roundtable (11 am EDT)

Renee Hopkins Callahan, IdeaFlow
Chuck Frey, InnovationTools
Jeffrey Phillips, Innovate on Purpose
Dave Pollard, How to Save the World

Afternoon Forum Roundtable (2 pm EDT)

Dominic Basulto, Endless Innovation
Sanjay Dalal, Creativity And Innovation Driving Business
Mark McGuinness, Wishful Thinking
Joyce Wycoff, Heads Up! on Organizational Innovation

Keep checking—we’ll update this list and provide more information about the event as it becomes available. This is a unique opportunity to participate in two outstanding conversations involving many of the blogosphere’s smartest innovation thinkers and practitioners. I hope you will be able to join us!