Moving in the Spirit of Open Innovation

As you may have noticed, we’re in the process of moving our two WordPress blogs, PR and Marketing Mentor™ and What’s Innovation Got to Do with It? to our own company domains, respectively:

http://www.CathrynHrudicka.com and http://www.CreativeSage.com

Instead of a smooth, overnight corporate transition, I have purposely allowed this one to be a bit messy, for a reason. I wanted to have the freedom to experiment a bit with the two blogs and figure out how each one would work in the context of an entire site; and most of all, I wanted your input, as a reader.

With the help of a designer and programmer, we ultimately are planning to customize the two blogs on our domains and further develop the content on the side pages, as well as the main blog pages. We’re also planning to add some specific products and services that will be available through an attached shopping cart, and we’ll probably change the widgets and some other features. Through this whole process, which could take a few months, I would like your input. When you see or read something and have an opinion about it, I would appreciate your comments, providing they are relevant to the topic at hand and are respectful of other readers. Honesty with respect is all I ask.

The main content of the two blogs will continue to be informational, and they will not turn into mere marketing vehicles. If the blog content interests you in finding out more about the services or other products we offer, you are free to check out the side pages and contact us for more information (or not).

Since many of our readers are getting feeds of the two blogs from the WordPress.com sites, you will have to change your feed URLs, unfortunately—WordPress Support told me there’s no way around this, but we’re also going to leave the WordPress.com blogs up for a while, with links to the new blogs on our domains. You’ll be able to read the first few lines of each post on the old WordPress.com blogs, and follow a link to the new domain to read the entire post. If you want to change your feeds from either blog, we’ll have RSS links for you to do it on our own domains.

In the spirit of Open Innovation, I have concurred that we need and want input from our readers, clients and friends. If you have any other questions or private thoughts, do not hesitate to contact me. I look forward to bringing our loyal and growing community of readers along with us, as I think the new domains will eventually offer even more useful information and content. Thanks for your patience and feedback during this process.

You can also read this post here. Our other WordPress blog, What’s Innovation Got to Do with It?, has moved here.

You may have also noticed that the WordPress.com theme for the PR and Marketing Mentor™ blog has been changed at the new site. We had a technical problem installing the “Rubric” theme, designed by Hadley Wickham, on our own domain, and we’re in the process of resolving it now. Since it is likely that we’ll customize both our company sites with a new design, this is probably a temporary situation. I look forward to your feedback as the work continues.

~Cathryn Hrudicka, Chief Imagination Officer
Creative Sage™/Cathryn Hrudicka & Associates

PR Online Convergence 07 Coming Up in Los Angeles, May 16-18, 2007

I’d really be remiss if I didn’t mention the following major PR conference, for those of my readers who are PR professionals and don’t already know about it—just got the word that there are still some tickets left, if you act fast:

RSS, Blogs, Podcast and Social Media Experts to Share Knowledge at PR Online Convergence Conference in Los Angeles on May 16-18, 2007

Knowledge and best practices on deploying RSS, blogs, podcasts and new media for public relations and corporate communications revealed

(Los Angeles/March 22, 2007, ed. May 10, 2007) Experts on the use of RSS, blogs, podcast and new media in public relations and corporate communications campaigns are converging at a premier conference in Los Angeles May 16-18, 2007. PR Online Convergence 07: Deploying Social Media for Business Advantage, a 3-day event set for the Universal Hilton in Los Angeles, will address critical issues facing PR and corporate communication professionals in the age of social media.

“The way people get media, information and entertainment has and continues to change. It’s become strategically unwise for PR and marketing to let online presence be handled exclusively by the web guys down the hall. For those executives who have accepted that denial is not a business strategy, we’re bringing this professional development opportunity to Los Angeles,” says Eric Schwartzman, PR Online Convergence Conference Chair and founder and chairman of iPressroom Corporation, which helps organizations extend the reach of their PR and marketing campaigns using the latest new media tools and services integrated into one powerful, online dashboard. “

“Corporate communications, public relations and marketing is being forced to make the seismic change from controlling messages to facilitating conversations,” says John Gerstner, President of the Communitelligence Learning Academy, which is producing the event. “We’re challenging the most knowledgeable and experienced PR and new media pioneers to connect the dots for business executives needing to adeptly deploy the new media tools and services for competitive advantage.”

Sessions:

• Integrating the Web into Conventional PR Campaigns
• Building Public Awareness through Social Networking
• Integrating Blogs and News Feeds into Corporate Communications
• How to Drive Traffic and Transactions Online
• Building a Business Case for New Media through Measurement of Results
• How Organizations are Integrating Their Web Presences into their Organizational Outreach Agenda
• Benefits of Podcasting: Beyond the Press Release with Sound and Picture
• Generating Word of Mouth through Peer Marketing Initiatives
• Practical Applications of Real Simple Syndication for Marketing and Public Relations

Keynotes:

• Adapting to a Fragmented Media Landscape: Integrating the Web into Conventional PR Campaigns, by Eric Schwartzman, Conference Chair
• Bloggers and PR People: Why Can’t We Just Get Along?, Stowe Boyd, CEO of Blue Whale Labs
• PR in the Age of Blogging — How to stop spinning and be authentic, Jason Calcanis, CEO and co-founder, Weblogs Inc.

In addition, there are four pre-conference half-day workshops scheduled for May 16 on effective business podcasting, strategizing social media, establishing a social media dashboard and keeping up-to-date about conversations online.

About the Communitelligence Learning Academy. Communitelligence is a knowledge-sharing portal aimed at improving organizational and interpersonal communication. The site is organized around expert-led learning communities with blogs focused on key corporate communication, PR and marketing disciplines. The Communitelligence Learning Academy produces How-to Teleseminars, CDs, workshops and conferences focused on business communication knowledge and skills. Online PR Convergence will give public relations and corporate communications professionals a better understanding of how to integrate RSS, blogs, podcasts and new media into conventional outreach campaigns.

Contact Info available at: http://www.communitelligence.com/convergence

Summary: Knowledge and best practices on deploying RSS, blogs, podcasts and new media for public relations and corporate communications will be revealed at PR Online Convergence 07: Deploying Social Media for Business Advantage. Produced by Communitelligence, the 3-day event set for the Universal Hilton in Los Angeles will address critical issues facing PR and corporate communication professionals in the age of social media. In addition to nine general sessions and three keynotes, there will be four half-day workshops on effective business podcasting, strategizing social media, establishing a social media dashboard and monitoring conversations online.

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I’ll be writing a lot more about how to integrate “new PR” methods and social media into your next PR and marketing campaign…stay tuned to this blog.

An Unexpected Source for an Ingenious Viral Video—will YOURS be Next?

OK, I want to hear from someone out there about the virtual International Podcasting Expo this past few days, as I wasn’t able to participate. Instead, I attended a conference presented by the Arts Council of Mendocino County, about Arts and Tourism Promotion and Marketing in the beautiful, rural Northern California County of Mendocino, a topic I may write about soon. Meanwhile, if anyone out there wants to submit a blog entry for this blog, about the Podcasting Expo or another relevant PR and marketing topic, please email me for guidelines, and I’ll be glad to give you full credit and promotion for your entry.

I also want to call your attention to the innovative marketing and PR video clips on the VodPod widget that I’ve posted on the right-hand sidebar of this blog (if you haven’t already watched them). There’s a new, terrific one I just posted that’s also mentioned on my Creative Sage™ What’s Innovation Got to Do with It? blog.

Created by Stanford graduate student Gus Bitdinger, based on a fabulous, original song he wrote about innovation in organizations, “Back to Orbit,” it’s well worth watching below or on YouTube .

I predict you’re going to see a real viral video effect with this one, and probably some great job offers for Gus in the future, if not a recording contract and a tour! This brings me to my second request—if you’ve got a short video clip, audio clip or podcast that fits with the overall themes of either the PR and Marketing Mentor blog, or What’s Innovation Got to Do with It?, please feel free to email the clip or a link to me, or send it to my VodPod account, and I’ll consider posting it. A word of warning, though…I’m a busy person, so I’ll only get back to people who really send me something that is relevant in subject matter, not infringing on someone’s copyright, and is suitable for viewing by all age groups. Please indicate how YOU would want to be credited, with correct title and copyright information, and if the clip or podcast was used by another media source before (name the original source). We may have to get permission to use it, so please include the correct contact information, if that is the case.

We love it when someone’s college video project becomes a personal or business viral PR and marketing tool, whether it was intentionally created for that purpose or not. A personal commentary on innovation becomes a great story angle that could also be formatted into a social media press release, as well as a video blog clip. You just have to keep your eyes, ears and mind open to find the great, viral story angles. In that spirit, our team at Cathryn Hrudicka & Associates is always aiming to innovate in print, broadcast, trade, social media, network and other PR and marketing channels. We bring your message to the world and the world to you!

International Podcasting Expo, virtual online, April 20-21

This just in…download .pdf: International Podcasting Expo, April 20-21

Learn How To Podcast for Free at the Online International Podcasting Expo, April 20-21. Learn WordPress blogging techniques, too!
Participate in three (3) free audio/visual Podcast Instruction Sessions April 20-21, 2007. These classes include “Step-By-Step Podcasting”, by Podblog.dk’s Karin Hoegh, “Promoting Your Podcast”, by author Jason Van Orden, and “Legally Using Music on Podcasts”, by George Smyth of the Association of Music Podcasting. These free sessions at the Online International Podcasting Expo are only a few of the 35+ sessions regarding everything you need to know about Podcasting for your business or for pleasure.

(PRWEB) April 16, 2007 — The success of Podcamp Atlanta and Podcamp NYC proves that Podcasting is an incredibly effective tool for entrepreneurs and people passionate about what they promote. People fly from all over the world to visit the Portable Media and Podcast Expo every fall to see the newest in technology and meet with other podcasters in person. Once toted as a fad, Podcasting has become a respected tool for broadcast companies, media outlets, blue chip companies and entrepreneurs.

Legally Using Music on Podcasts

Every spring, the Online International Podcasting Expo opens its virtual doors and offers over 35 audio/visual sessions by respected Podcasters from around the world. Sponsored by Pamela Systems, the creator of the Skype digital assistant named “Pamela”, Revolution Wealth TV, and 1st Podcast Publishing, this Podcasting Expo makes it extremely easy and affordable for anyone in the world with an internet connection to participate in classes and networking sessions. In addition, all 35+ hours of sessions are recorded and sent to attendees on data DVD after the Expo, with access to a downloadable library available right after the Podcast Expo.

Visitors can participate in three (3) free audio/visual Podcast Instruction Sessions April 20-21, 2007. These classes include “Step-By-Step Podcasting”, by Podblog.dk’s Karin Hoegh, “Promoting Your Podcast”, by author Jason Van Orden, and “Legally Using Music on Podcasts”, by George Smyth of the Association of Music Podcasting. These free sessions at the Online International Podcasting Expo are only a few of the 35+ sessions offering everything you need to know about Podcasting for your business or for pleasure.

Additional classes include introductions to recording, editing and mixing audio using free programs such as Audacity, Wavepad and Mixpad, as well as an introduction to Video production using Techsmith’s Camtasia. Other classes provide strategies for podcasting for profit, as well as for increased search engine ranking. Learn about new Podcasting technologies and services, such as TalkShoe and CrowdAbout.us, and also how podcasts can be delivered to listeners via Mobile Phones.

Attendees will receive free recording, editing and mixing software, a lifetime license of Pamela Pro for Skype, a free multi-media Podcasting Handbook, the opportunity to win $5000 worth of prizes from Revolution Wealth TV, as well as many other door prizes and freebies. Groups of 10 or more receive discounted tickets, so professional organizations for Virtual Assistants, Web Designers and Online Marketers can benefit from learning podcasting as an additional service that they can provide for their clients.

For more information about the Expo and about discounted tickets, go to the Online International Podcasting Expo site.

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NewComm Forum: Social Media Conference

Released by: Kristie Wells

NewComm Forum is the premier conference that brings together industry leaders from around the globe to explore the impact of Social Media on professional communications, business and traditional media. There are 28 interactive sessions in four conference tracks focusing on corporate communications, PR, marketing and advertising, new media and journalism. Get hands-on training, learn best practices for Social Media program implementation and hear the latest case studies.

The 3rd Annual New Communications Forum, takes place March 7th-9th, 2007, at the Venetian in Las Vegas, NV.

Chris Heuer, SMC Co-Founder, will be on hand to moderate a session on “How to optimize the Social Media Release for the future of PR.” We will also be organizing a blogger dinner for Thursday night (8th) – so stay tuned for additional details which will be posted on the Social Media Events page shortly.

For more information on the NewComm Forum, or to register, visit the NewComm Forum website or call +1.800.493.4867. We are proud to announce Social Media Club members are eligible for a $200 discount. For more information about the Social Media Club, go to their “About” page.

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I’ve been following what my friend and colleague, Chris Heuer, is up to with the Social Media Club, and I’ll be writing more about Social Media and its impact on how we do PR in future posts. Meanwhile, to keep up to date on what’s happening in this vital area of PR and marketing, consider a membership.

There are Social Media Club events and activities springing up all over the U.S. and in other parts of the world. As the club’s tag line says: If you get it, share it!

Who are my readers, and what do YOU want advice about?

Now that the Web Content Awareness Day 2007 web site has launched, and you’ve had a chance to read the first few articles I’ve posted in this blog, I’d like to ask YOU what kind of advice you need, related to PR and marketing. I may set up a survey, but for right now, if you’re willing to email me, I’ll try to answer your questions in future posts or articles.

By the way…who ARE my readers? Could you tell me a bit about yourself—whether you are an entrepreneur, corporate employee, manager or executive, work for a nonprofit, are an author, artist, performing artist, etc., so I have more of an idea who is reading this blog for advice. Please mention your level of experience in doing PR and marketing campaigns, what relevant issues keep you awake at night, and what specific guidance you are seeking here.

A few people asked if you can post comments on this blog—yes, you can, and your comments are welcome. When you click the link to post a comment, if you’re not already registered with WordPress, you’ll get a simple screen asking you to register for WordPress. All that means is you need a username and password. You will NOT be required to sign up for a WordPress blog—although that might be a good idea—and you will not be spammed with email from WordPress. I will review comments before posting them, mainly to make sure they’re relevant to the topic posted, and that they’re respectful of other posters’ opinions, even if you disagree. Mainly, I just want to keep the discussion focused on the topic at hand.

By the way, I tried a switcheroo today—I started this blog using the free Andreas Orange WordPress theme, and now, I’m trying the Sandbox theme. Ultimately, I hope to customize my blogs, with help from a CSS expert—anyone out there who may want to help me? Just shoot me an email. Let me know what you think of the switch, too, as I can always switch back.

What’s really interesting is how different Sandbox looks in Firefox (where the headings are ORANGE and the links are ORANGE), and Safari (where the headings are PURPLE and the links are BLUE.) In Firefox, there are also orange borders around my logos, whereas in Safari, no borders—the logos just seem to float in white space. I have not tried looking at the Sandbox theme in Explorer or Netscape yet—that should be interesting! Go figure…maybe a CSS expert can show me how to make the colors consistent and help me change the font, which I’d really love to do.

More PR and marketing tips are coming soon…meanwhile, always feel free to email me or subscribe to my e-letter, which has even more great PR and Marketing Mentor tips!

First New PR Article for Web Content Awareness Day 2007: How to Tell Your Story Creatively to Stand Out in the Crowd

By Cathryn Hrudicka, PR and Marketing Mentor™,
Cathryn Hrudicka & Associates/Creative Sage™

The following article is now also available at: http://webcontentawarenessday.com/articlepr6.htm

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Starting a new Public Relations campaign can be a daunting experience, whether it’s your first campaign, or you’ve been in business for a long time. Many entrepreneurs, authors and artists do their own publicity during the start-up phase, often not getting the results they want.

How do you tell your own story—or the story of your latest business offering—in a way that makes you stand out in the crowd? What can a PR professional offer you that you have not been able to achieve for yourself? When do you know if you should call a professional for help?

The first step is to think creatively about your business, new product or event. What is it that’s absolutely essential for the media—and your target audience—to know? If you could tell them only one big idea in one sentence, what would it be?

Got it? OK, write it down. That’s your essence, or your business’s essence, your passion statement. If you work for a nonprofit organization, write a one-line summary of your mission statement.

Now, think strategically. What products or services do you need to sell over the coming year? What big events will you be producing? Will your new book be coming out, or will you be teaming up with a local nonprofit to support a good cause?

Did you win a prestigious award? Did you develop a new business theory or do some groundbreaking research that industry analysts will want to cover? Are you on the forefront of an emerging trend? Write down these and any other points that set you apart and brand you as an expert in your field.

Next, pick out the top three or four items that will truly make you visible in the best possible way to your potential customers or audience. What makes your company or organization different from all the rest?

What results do you produce that are superior, and do you have extraordinary methods to produce those results? Those are your story angles. You want to highlight each of these angles in separate press releases that will be sent out three to six times a year, timed to meet media deadlines and also provide optimum coverage for your product. You don’t want to send out too many—only announce those events or launches that really show off your special results, or your company’s unique selling proposition.

Although some corporations and entertainers flood the media with frequent press releases, if you’re a smaller company, nonprofit or individual, you’ll demonstrate more credibility to the media—and the public—if you space your press releases out over a greater length of time—usually no more often than every 2-4 months. Focus on what’s most important in the eyes of the media and your market. It’s as important to know what’s not news, as well as what is. Many people and even large corporations make the mistake of confusing hype with news.

Your best bet is to tie-in your story angles with current news stories, and show how your book, good cause or new product solves a significant problem associated with that news item. This is essential if you want to pitch a talk show host on radio or television. If your solution is truly newsworthy, you can even pitch it to a news assignment desk editor. You won’t get on Oprah or similar shows without this essential news hook. In fact, if it’s really newsworthy, and you’ve demonstrated that you’re an expert, the media—and prospective clients—will come to you.

Even if you concentrate on online publicity, blogs and podcasts, and your aim is to create a Social Media “buzz,” you still want to focus on making your story angles as newsworthy or educational as possible, from your audience’s viewpoint. People can sniff hype from a mile away, and it may work against you, in the long run, to only tell your audience how great your product is—your potential customers want to know how it will help them solve their problems, and why they should care about what you’re offering.

By the way, some things that are not newsworthy any more are most web site launches, services that duplicate those offered by many other businesses, books that provide no new solutions, or self-aggrandizing statements that sound more like paid ads. Make sure your story angles pass the “true news” test, and then tell your story in a unique and compelling way that is concise, but excites the audience’s imagination so that they absolutely have to find out more about your newest product!

Watch for more articles about how to write press releases that are newsworthy and tell your story in a compelling way; and when to call for professional PR assistance.

Cathryn Hrudicka, Chief Imagination Officer of her company, Cathryn Hrudicka & Associates/Creative Sage™, is a master PR and Marketing Mentor™, who also draws upon her experience as an editor, producer, writer and journalist to mentor clients in public relations skills. She has produced outstanding results for a distinguished list of clients that include Fortune 500 companies, nonprofit leaders, internationally recognized artists, performers, entertainment and technology companies.

Additionally, Cathryn is a recognized expert in creativity and innovation, using her expertise to help solve key business problems and help organizations gain a competitive edge in the marketplace. She is a management consultant and executive coach for executives, companies, nonprofits, artists, authors and other accomplished people who want to solve key business problems or design an extraordinary life after retirement. Cathryn solves problems creatively and teaches others how to do it!

Contact Cathryn!

Get more tips at: http://www.CathrynHrudicka.wordpress.com and

http://www.CreativeSage.wordpress.com.

Getting the Most Out of Online and Offline PR, Part 2

OK, so you took my advice and mapped out a timeline for the periods of time before, during and after the big date when you want to roll out your next big news, service or product. You may have done an “analog” version, using different colors of magic marker on giant pieces of paper or a whiteboard; or you may have used software, like Excel, Project, Visio, or Inspiration, depending on your preference for using a list format, spreadsheet, flow charts, or mind-mapping. If you’re a visual person, you may prefer using flowcharts, symbols, and bright colors. Go ahead, make it as fun as possible!

 

Now, line up the different elements of your marketing, media and ad campaigns, and put them into a strategic pattern. Organize them in terms of deadlines, and take into account your budget. Keep in mind that a good story, online or in print, usually comes across better in an article than in an ad, and is often less expensive. So, unless you’ve got a sizable corporate budget, you may want to minimize your purchase of expensive print or broadcast ads and go for more online articles, an interview and links on blogs with a lot of traffic—as long as your prospective clients are likely to read those specific blogs.

 

You could be a talk-show guest on a TV show your audience will watch. Your audience may listen to podcasts, but they may also listen to your local college radio station late at night, or on their way to work. Of course, it may be well worth it to add some Google or Yahoo ads to the mix, especially if you have created an affiliate program. That way, you’ll be making money twenty-four hours a day. Just be sure to pick your affiliates and partners very carefully, so you mutually benefit each other in reaching your target markets.

 

Once you’ve got everything lined up, enter the deadlines into a database program, along with all your media contacts—online and off—and program the database to create labels, if you send anything by snail mail. In some contact management or database programs, you can send yourself an “alarm” to email your media contacts before the appropriate deadline. This is invaluable, as you’ll always get the best results by meeting deadlines and not making editors or producers annoyed by being late. Be sure to research and get to know freelance print writers and producers, as well as the relevant bloggers and podcasters. Freelancers can go to bat for you and help you pitch your story to the staff editors and producers at the targeted media.

 

Nowadays, journalists often read popular blogs and listen to podcasts to get ideas for their own articles. If you’re a writer, you can submit your own articles and build your “expert” status at such sites as ezinearticles.com or about.com. Do a Google search—there are specific ezines and blogs relevant to your field and target market niches.

 

You should send press releases to bloggers and submit your blog to the blog search engines, such as Technorati, and others—just do a Google search for “blog search engines” and use the “trackback” and RSS features on the blogs you want to exchange links with.

 

Ideally, you’ll get a quick peak of hits on a number of key blogs, and then, if you have gradually placed updated ezine articles, spaced at frequent intervals, followed by print, radio, podcast and television coverage, you can prolong the placement of your story in front of your markets for months at a time. When the online coverage begins to subside, follow up with another story and some print or broadcast coverage that will “echo” your online coverage.

 

Be persistent in your media campaign and keep coming up with innovative new story angles about your business, or create special, newsworthy events every 3-6 months, and watch your business stay visible over the entire year…and then, there’s next year. Keep it up, deliver outstanding results while continuing to reinforce your expert status, give great customer service, get testimonials, and the word of mouth from your happy clients will help maintain your leadership position in the marketplace for years to come.

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A condensed version of this article, parts 1 and 2, is now also available at: http://webcontentawarenessday.com/articlepr2.htm

Getting the Most Out of Online and Offline PR, Part 1

OK—you’ve built your business or organization to a point where it’s running on a day-to-day basis, you’ve got your web site up, and you’re about to launch yourself out into the world and get some clients. Maybe you’ve written a book or organized a newsworthy event. The next step is to get some attention for it—what do you do next?

The first step is to plan a media campaign that will bring you both offline and online publicity—newspapers, trade periodicals, magazines, radio, television, e-letters, blogs, online e-zines, podcasts, v-blogs and more. You may think you only need to create an online marketing buzz, and that will be good enough, but you can maximize your impact and visibility over time if you strategically coordinate your online and offline efforts.

It’s crucial that you understand why you’re doing a PR campaign, and how it fits in with your overall marketing plan. To get the most “bang for your buck,” you’ll need to map out your entire marketing, PR and ad campaigns over a timeline. You can plan three months, six months, and a year, to begin with—or go by fiscal quarters—and roll out the various elements of your marketing campaign so they will work together to keep you, your business or other projects in the news as long as possible. If you do it right, the media attention will come in “waves,” so you can capitalize on the prolonged affect, rather than getting a sudden spurt of attention, followed by a major drop-off. Unless you’re publicizing a one-time event, you want to keep your brand name and achievements in the sights of your clients or audience at regular intervals, over time.

In our digital age, people often think about online marketing and PR, but they neglect to see the whole picture. Don’t forget about print and broadcast, even though you’ve got a popular blog and a regular e-letter—to make noise, you’ve got to be heard. It’s analogous to a loudspeaker array that’s in stereo or 5.1 Surround. If your prospective client or customer is in the middle of a room, you want him or her to hear your story from all vantage points.

You need to know where and when your prospective clients or customers will be looking or listening. You need to know where they hang out, where and how they live or work, what they do for fun, what they do to learn and advance in their own businesses or careers. Then, it’s imperative to match that knowledge—based on careful research and talking to your clients or customers—with knowing what they read, what radio and TV stations they listen to, what movies they see, and where they go on the internet; in other words, what media will reach them regularly. You may have more than one “audience” or market niche, in which case, you’ll need to do the same process for each niche. In the next PR Mentor post, we’ll look at timelining your PR Campaign.

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A condensed version of this article, parts 1 and 2, is now also available at: http://webcontentawarenessday.com/articlepr2.htm

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The Fine Print:

Copyright 2006-2011 Cathryn Hrudicka. All rights reserved worldwide. No content on this site may be copied or excerpted on another web site or in print without prior permission of the author. If a quote, blog post, article or other content is placed on another site, blog, printed periodical or other format, a credit must be given to Cathryn Hrudicka/Creative Sage™/Cathryn Hrudicka & Associates, with a link back to this blog.

Cathryn Hrudicka & Associates Logo designed by Julia Stege.